10 Things You Need to Know About Sanremo
Sanremo is located on the Ligurian coast, just before the French border. Many know the name from the famous music festival, but the city has much more to offer. Anyone who has been there even once quickly understands why it has been attracting travelers for over a hundred years. Here are ten things you should know about Sanremo.
1. The City of Flowers
Sanremo calls itself the “Città dei Fiori” – the City of Flowers. And it’s not an empty promise. Palms, bougainvillea, and colorful plants grow everywhere. At the market, roses, carnations, and exotic bouquets are sold. The mild climate ensures that almost everything blooms here throughout the year.
2. La Pigna – the Old Town on the Hill
Above the modern city lies “La Pigna,” the medieval old town. Narrow streets wind up the hillside, and small squares suddenly open up between the old houses. Those who make the climb are rewarded with a beautiful view over the rooftops all the way to the sea. In the quiet streets, you can feel just how old Sanremo really is.
3. Music is in the air
Since 1951, the Festival di Sanremo has taken place at the Teatro Ariston – Italy’s most important music event. Many big names started their careers here. Even if you’re not in the city during the festival, you can feel that music is as much a part of Sanremo as the sea. In the bars, live music is often heard, sometimes completely spontaneously.
4. Cycling along the se
Between Ospedaletti and San Lorenzo al Mare, a 24-kilometer cycling and walking path runs right along the sea. In the past, a train ran here; today, you can enjoy the view, the breeze, and the scent of salt. Along the way, there are small cafés and beach bars – perfect for a break.
5. Beaches for every taste
Sanremo has many beaches: some are free to access, while others are equipped with umbrellas and sun loungers. The sea is calm, ideal for swimming or simply relaxing. It’s especially beautiful early in the morning or late in the afternoon, when the sun casts a soft light over the water.
6. Traces of the Belle Époque
In the 19th century, wealthy families from all over Europe came here to spend the winter. You can still see it today: magnificent villas, elegant hotels, the old casino, and the Russian church with its onion-shaped domes tell the story of that era. Sanremo has changed, but its charm has remained.
7. Ligurian Flavors
In Sanremo, the sea meets the mountains – and you can taste it. Fresh fish, olive oil from the hinterland, pesto, focaccia, sardenaira (a type of Ligurian pizza), and a glass of Vermentino are simply part of the experience. Many small trattorias cook in a simple, yet very delicious way. Those who shop at the market quickly discover what’s in season.
8. A good starting point
From Sanremo, you can quickly reach other beautiful places: Dolceacqua with its ancient stone bridge, the artist village of Bussana Vecchia, or the French Riviera with Menton and Nice are just a short drive away. This makes Sanremo ideal for anyone who enjoys variety.
9. Sport and Activity
Whether hiking, cycling, or sailing – many activities are possible around Sanremo. The city is the finish line of the famous “Milan–Sanremo” cycling race and hosts sporting events throughout the year. At the same time, everything remains relaxed: you can be active without it feeling exhausting.
10. A Riviera with Character
Sanremo is lively, yet not overcrowded. At the market, locals buy their vegetables, and in the cafés, you’ll find elderly gentlemen playing cards. Despite its history and elegance, the city doesn’t feel artificial – it remains genuine. Perhaps that is its greatest charm.

