It is the early morning hours at the harbour – the first espresso on the piazza.
The craftsman who has proudly run his business for three generations. Or the street artist on Via Giacomo Matteotti who brings a smile to our guests’ faces and wonder to their eyes with his music.

With “Real Stories from Sanremo”, we showcase the people behind the façades and tell their stories. No glossy advertising. No interchangeable texts. But real personalities with real stories. We speak with entrepreneurs, hosts, artists and locals. We ask about motivation, challenges, visions – and about what Sanremo means to them.

Why do we do this?

Because authentic encounters make the difference. Anyone who truly wants to experience Sanremo should get to know the people behind it.

• Entrepreneurs
• Hosts
• Artists
• Family businesses
• Personalities with integrity, courage and passion

These are exactly the stories we want to tell.

“Real Stories from Sanremo” gives a voice to the people who shape this city. No paid advertising copy. No superficial phrases. But genuine insights into your journey, your motivation and what drives you.

Why take part?

• Because visibility matters.
• Because trust is built through personality.
• Because today, guests and customers want to know who they are dealing with.

An honest portrait creates closeness.
Closeness builds trust.
And trust creates long-term relationships.

How it works

• We conduct a personal interview (on site or online).
• We professionally prepare your story.
• We publish it on visit-sanremo.com and on our social media channels.

Authentic. High-quality. Sustainably visible.

Contact us – and become part of “Real Stories from Sanremo”.